🌿 Our Founders’ Story - Yesenia & Aaron Herlocker — Co-Founders of Unbothered Apothecary

Unbothered Apothecary was born from a calling — a shared desire to serve our family and our community with wellness that’s within reach, both spiritually and economically. What began as a search for clean, natural remedies for our own sensitive skin and busy, modern lives evolved into a heartfelt mission to bring nature’s wisdom back into daily ritual.

As yoga teachers and parents, we’ve seen firsthand how disconnected modern life can make us from our bodies, our breath, and the earth. Through Unbothered Apothecary, we set out to create products that guide people home to themselves — one mindful ritual at a time.

Aaron approaches each formulation from his yogic background, inspired by both need and creativity. A balm for pain relief, a beard moisturizer, an aromatherapy roll-on for grounding before class — every creation is born from a real purpose and crafted with meditative care. His process is equal parts ritual and experiment, blending essential oils, botanicals, and intention into sensory self-care experiences.

Yesenia brings a nurturing, feminine touch, an intuitive eye for balance and beauty, and a deep commitment to quality. Together, we craft each small batch by hand with love, patience, and play — while raising our daughter, Aris, and building a life rooted in presence and purpose.

Unbothered Apothecary is more than a skincare line — it’s a lifestyle of mindfulness, balance, and authentic connection. Our mission is to inspire others to embrace self-care as a sacred, everyday act that nourishes body, mind, and spirit.

Launched in 2025 from our home in Coconut Grove, Miami, our vision is to grow into a community brand that bridges natural wellness, yoga, and self-care education — through workshops, pop-ups, and holistic events that bring people together in healing and joy.

Because when you’re aligned with nature, your spirit, and your truth… you’re truly unbothered.

- Aaron & Yesenia Herlocker